This proverb rings true for good writing, especially microcontent.
Microcontent is using few words to present valuable information to your audience. Anything from a tagline to a tooltip is microcontent. Microcontent is supposed to catch a reader when they're skimming. It works! I get caught when I see keywords that catch my eye. And if you're honest, it catches yours too.
In our time, microcontent is what draws your readers in. Short. Sweet. Effective. That's microcontent. To find out more, check out here and here.