The Placeholder

Water cooler talk for tech writers.

Friday, February 27, 2026

Don't Trade Your Passion for Glory

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There's a line in the song "Eye of the Tiger" by Survivor where it says: You trade your passion for glory This song speaks...
Tuesday, February 17, 2026

Being the Best, No Thanks

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I'm not interested in being the best writer there is. I'm okay with others with being far better than me. It's a pipe dream to t...
Tuesday, January 13, 2026

Perpetual Problem with Woulda, Coulda, Shoulda

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When we look at back at something, let's be honest we all do this, and say I coulda have done this, or I woulda done this instead, or I ...
Tuesday, September 9, 2025

Without growth and conflict, there's no story, even for technical writers

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They say without conflict or growth in a character, there's no story. But why? Is this some tired trope or does it apply in real life? W...
Friday, July 11, 2025

Clear Writing is Crucial to Using AI

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This post is an addendum to a previous post . Though I'm still not afraid of AI, I've come to terms it will alter the landscape of w...
Tuesday, June 17, 2025

An Alternative Way of Explaining

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In case you don't know, alternative text ( alt-text ) is text that describes images for the visually impaired.  As more people access an...
Thursday, June 5, 2025

Why I'm Not Afraid of AI

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AI. Artificial Intelligence. It's either met with excitement or with fear. In any case, it's been the conversation piece for many. M...
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About Me

William McFadden
My name is William McFadden and I have been a technical writer for over 25 years. What I'm hoping to accomplish here is to share my experiences, insights, and my philosophy of technical communication. And maybe, do some actual technical writing here. I don't want to get hung up on what tools to use or whether you should learn some programming language or not. Granted, these are helpful. I'm focused on talking about some core principles of technical writing, as well as issues that may surround it. I don't speak for all technical writers out there. I'm just one guy who's been doing this for a while. I'm hoping to encourage those who are new writers to consider this writing style or prose. I'm also hoping to encourage those who have been doing this for a while to continue. Thank you for stopping by. Hope you come again soon.
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